I wrote about my impression on the Super Commercial for lifelock – it seems that other people than me were even less impressed….

http://creditchoices.net/wordpress/2008/02/lifelock-what-a-little-press-can-buy-you/

A quote from the article…

Credit bureau Experian is suing the identity theft prevention firm LifeLock, accusing it of deception and fraud in its familiar advertising campaign, which includes a spot in which CEO Todd Davis reveals his Social Security number and then brags about the effectiveness of the company’s protections.

In the lawsuit, filed in U.S. District Court on Feb. 13, Experian contends that LifeLock’s advertising is misleading and that the firm is breaking federal law in the way it goes about protecting consumers.

Lifelock CEO Davis, in an interview with msnbc.com on Wednesday, called the lawsuit baseless and said that Experian is simply upset that his firm is challenging its business model.

To read more…. http://redtape.msnbc.com/2008/02/experian-sues-l.html

I think it’s pretty funny.

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