Did you know that credit card companies have a special name for customers who pay their bills in full month after month? It is true – they call those customers “deadbeats”. This disparaging term should certainly shed some light on the credit card industry and how it works. This knowledge should also spur consumers across the country to strive for that “deadbeat” status.

The reason that credit card companies refer to financially responsible customers as deadbeats is simple to understand. Simply put – those customers who pay their bills in full never pay a dime in interest charges or late fees. They are never saddled with those outrageous over-the-limit fees and other charges that seem to pop up out of nowhere. And they are never hit with a huge increase in their interest rate due to a late payment or missed payment.

In fact those “deadbeats” don’t ever need to worry about the interest rates on the cards they use, since they will never need to pay those outrageous interest charges. In fact there are many credit card users out there who do not even know what the interest rates on their cards are. They don’t need to know, since they faithfully pay their bill in full and on time every month.

Those “deadbeat” customers are also the ones taking advantage of the many perks that come with using a credit card, including merchandise credits and gift certificates, discounts and rebates on the things they buy, preferred seating and early sales for their favorite concerts and of course all those free airline miles. And best of all those savvy consumers enjoy it all without paying a penny in interest charges and other costs.

Credit card companies make the bulk of their profits on their other customers – those who have not earned the coveted title of “deadbeat”. It is those customers who make all those perks and rewards possible. It is their money that is used to finance those airline miles and rewards for the “deadbeats”. Credit card companies understand these basic economic principles, and they realize that their profit centers are those who carry a balance from month to month.

So why not strive to become a deadbeat? Your credit card company may like you a little less, but your wallet will like you a lot more. The credit card game can be quite rewarding for those with the knowledge and discipline needed to make it work. So make the game work in your favor – be a deadbeat.

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