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Entries from July 2nd, 2009

Credit Score Based Ad Targeting Being Tested by Google

July 2nd, 2009 · 1 Comment · Credit Bureaus and Scores

Whether you consider it an ingenius marketing tactic, or an invasion of privacy, google users with high FICO scores may soon start seeing ads for more expensive luxury goods and services than those with lower scores. A credit score is an extremely important, influential statistic which plays a major role in the life of all consumers. This complex numerical value affects our [...]

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