I wrote about my impression on the Super Commercial for lifelock – it seems that other people than me were even less impressed…. http://creditchoices.net/wordpress/2008/02/lifelock-what-a-little-press-can-buy-you/ A quote from the article… Credit bureau Experian is suing the identity theft prevention firm LifeLock, accusing it of deception and fraud in its familiar advertising campaign, which includes a spot [...]
Entries Tagged as 'Lifelock'
Lifelock Sued by Experian
February 25th, 2008 · No Comments · Credit Bureaus and Scores, Identity Theft
Tags: credit bureau·Credit Reporting Agency·Experian·Lifelock·Social Security Number
Lifelock – what a little press can buy you!
February 6th, 2008 · No Comments · Identity Theft
So we all saw the SuperBowl Commercial where the guy paints his SSN on the side of a truck. Great gimmick – genius advertising. But is this product really necessary? 1. Less junk mail – well hey!! you can do this yourself pretty easily! http://creditinfocenter.com/cards/preventSellLists.shtml 2. Put a fraud alert on your credit report – [...]
Tags: Credit Reporting Agency·Gimmick·Lifelock·Press·SSN·Super Bowl Commercial
