I wrote about my impression on the Super Commercial for lifelock - it seems that other people than me were even less impressed….
http://creditchoices.net/wordpress/2008/02/lifelock-what-a-little-press-can-buy-you/
A quote from the article…
Credit bureau Experian is suing the identity theft prevention firm LifeLock, accusing it of deception and fraud in its familiar advertising campaign, which includes a spot in which CEO […]

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So we all saw the SuperBowl Commercial where the guy paints his SSN on the side of a truck. Great gimmick - genius advertising. But is this product really necessary?
1. Less junk mail - well hey!! you can do this yourself pretty easily! http://creditinfocenter.com/cards/preventSellLists.shtml
2. Put a fraud alert on your credit […]

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