According to a survey by the Federal Reserve Bank of Boston, about 60 percent of all credit card holders have a reward card. Consumers also said rewards were the second-most important reason for choosing a specific card, behind no annual fees and ahead of a lower interest rate. Even more surprising (or really maybe not that surprising) is that one-third of consumers choose which card to use in order to maximize card rewards.
The bottom line is to apply and use the card with the rewards program that best fits your preexisting spending habits. If you already travel a lot on Delta Airlines, it would make more sense to get the card that gives you rewards for miles flown on Delta, not on Southwest. Make sense? Also, you don’t want to carry a balance on a rewards card that carries an interest rate of 24.99 percent. Instead, use a card with an interest rate of 9.99 percent, if you plan on carrying a balance on your credit card. But before we get into all the nuances of rebate and reward cards, let’s see how this all started.
History of Reward, Rebate, and Cashback Cards
According to Curtis Arnold, founder of CardRatings.com, Discover introduced the first no-fee cash-back credit card during a commercial on Super Bowl Sunday in 1986. Over potato chips and beer, consumers were stunned to learn that for no annual fee, they could get a cash rebate of up to 1 percent on every purchase, an unheard of deal at the time.
Soon after was the birth of airline rewards cards. Citibank’s Advantage card debuted in 1987 and people began to see the appeal of these cards. To this day, now that almost every card issuer has jumped on the bandwagon, the competition is stiff and credit card companies have marketing departments that are constantly barraging consumers with new types of great offers and bonus rewards.
How to Choose a Rebate, Reward, or Cashback Credit Card
We can not emphasize this enough, if you don’t think you’ll be able to pay off your balance in full each month, do not choose a reward card. Choose a card that has the lowest APR if you need to carry a balance; there are plenty of these available. Better yet, avoid credit altogether. Although cashback and rebate/reward credit cards can offer some relief for costly essential items, they often carry higher annual percentage rates than traditional credit cards, according to Consumer Reports. A recent study on reward/rebate credit cards found that rates varied from 9.75 to as much as 19.99 percent. Any benefit reaped by the reward is quickly eliminated by high APRs. If you know you won’t be paying off your bill each month, you should find a card with a low interest rate.
Let’s get back to the question at hand, which type of rewards program is best? The answer is, that totally depends on you, your lifestyle, the products you buy regularly, services you utilize, how much you travel, and the amount of money you spend each month. Here is a shortlist of some of the most common scenarios offered by credit card companies.
- Airline Reward Cards. Extremely popular, but sometimes difficult to reap the benefits due to blackout dates, expiration, and simple lack of availability. If you travel a lot and have flexibility in your schedule, this type of credit card may be optimum for you.
- PROS: Many cards offer large bonus miles upon sign-up, thus you may be eligible for a free ticket in very little time, at least initially.
- CONS: In most cases, you need to use airline miles fast. Airlines are always changing their redemption rules, and considering how much the big carriers are struggling these days, holding onto unused miles can cost you. Additionally, you need to consider fees such as booking fees and annual fees (if applicable) as often the airline rewards cards will have annual fees associated with them; it is crucial to determine if the fees outweigh the potential rewards.
- Cashback Cards. According to an online poll conducted by CardTrak LLC, 57 percent of Americans prefer cash-back rewards cards (compared to 12 percent favoring airline miles). And they are right on target; good old-fashioned cash can be used for any purchase, and the cashback accumulates without you actually having to do anything.The typical account of this type will post credits ranging from 1 to 5 percent, usually up to a monthly limit, or cap, of about $500 of spending in the appropriate categories, depending on the card. Once you accumulate a minimum amount of cash or points credit (anywhere from $20 to $50) you typically can request account credit, ask for a check to be mailed to you, or use the money to purchase goods in a designated store.The exception to this, the Discover More(SM) Card (and possibly other card issuers) offer you a bonus of 10 to 25 percent if you redeem your cash or points for gift cards; if the gift card is for a product or service you need anyway, you can get a $50 gift card instead of $40 cash or account credit.
- Gas Reward Cards. There are some great credit cards out there that provide rebates (or cashback) specifically on purchases at qualifying gas stations. Traditionally, gas cards have been affiliated with the big oil companies (such as Shell, Mobil, etc) but this ties you to one particular brand and often, the savings is “negated” by higher prices for “name brand” gas.
Suggestions For Using Rewards, Rebate, and Cashback Cards
- If you don’t pay your balance off every month in full, you may want to pass on the rewards cards altogether. Rewards cards often have higher interest rates, you may end up paying much more in interest than you reap in rewards.
- Consider where you shop. Opt for cards that will earn rewards at stores and services you use most often, or offer savings on items that you actually buy regularly; this will maximize your rebate based on your individual spending patterns.
- Carefully review reward program rules. Read the fine print or better yet, call the company and ask if X, Y, or Z qualify.
- Always review your monthly statements and track points or cashback levels.
- Keep your eyes open for new and better offers. Competition stimulates change, so don’t set loyalty to any particular card.
- Avoid cards with annual fees.
- Charge as much of your required monthly expenditures as possible.
- Avoid temptation. Research has shown that credit card customers are tempted to charge more in order to earn points toward a reward, in essence, overspending for a freebie they don’t even need.
Rebate and reward cards are an ever-evolving business. In order to keep on top of the game, pay off the balances each month and know the fine print of the program. If you can control your expenditures to items you need, without adding extra expense just to obtain rewards, they can be a great way to supplement income with little effort on your part.