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Coin Card Finally In Hands of Customers, But Problems Swiping Beg Question: Was Delay Worth It?

April 30th, 2015 · No Comments · Credit Cards

by Staff

Coin Card Finally In Hands of Customers, But Problems Swiping Beg Question: Was Delay Worth It?When customers pre-ordered their Coin cards, they were promised a Summer 2014 delivery. But after testing proved it only worked in 85 percent of stores, Coin delayed delivery to troubleshoot the technology, pushing delivery to Spring 2015.

While Coin has made good on the revised delivery date, customer complaints are rolling in, begging the question: Was the delay worth it?

About Coin

Though not a credit card in and of itself, Coin looks and acts like one – eight of them in fact. That’s how many credit cards you can store on a Coin device. So instead of carrying around eight credit cards, you need only carry your Coin, which swipes just like a regular credit card would. At the register, you use the built-in toggle to choose your preferred credit card for use with each transaction.

Learn more about Coin.

Customer Complaints

If you take a look at Coin’s Twitter feed, you’ll see one conversation after another addressing problems customers are having with their Coin card working in stores – the very issue that motivated the delayed delivery in the first place.

In response, Coin is directing customers to its troubleshooting page, where they’re informed of the following:

1) You can’t wait too long to swipe your Coin card, as it turns off after 7 minutes of inactivity.

2) You can’t swipe the Coin card “too fast” (not unlike regular credit cards).

3) Coin card won’t work in stores that use POS systems requiring your name for each transaction (the list isn’t a long one, but the names are notable, from Lowes, to Ross, to Redbox). That list is by no means exhaustive, of course, as many small businesses use POS systems that aren’t compatible with Coin, including the popular Shopkeep and Lightspeed.

4) If none of the above applies, your Coin card could simply have a hardware or software problem.

Best case scenario, customers just need to better familiarize themselves with the limitations of the Coin card (e.g., how and where to use it).

Worst case scenario, even when they do everything right, Coin card shortcomings are innate to the product.

Middle of the road scenario, Coin card is more trouble than customers care to deal with.

(It’s also worth noting that Coin does not incorporate EMV technology, which kicks in October 2015.)

What Do You Think?

Do you have a Coin card? If so, what’s been your user experience?

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